Thursday, August 1, 2013

Ill conceived: Motorola removes sex jokes from Moto X marketing

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After the formal launch of the Moto X today, Motorola's first true flagship phone as a Google-owned company, the hardware maker decided to tweet just one thing — "Yep. We've got wood." The tweet was partly a nod to the coming option for a wooden backplate, but mostly it was an off-color attempt to be edgy with a penis joke. After a couple hours, and after being called out on Twitter and Gizmodo for the crude approach, Motorola pulled a 180. The company took down the original tweet and replaced it with something much simpler: "Yep. It's here, w/ more than 2,000 combos."


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via The Verge - All Posts http://www.theverge.com/2013/8/1/4580366/moto-x-wood-size-matters-sex-joke-marketing-180

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