Wednesday, August 7, 2013

Indie no-go: only one in ten projects get fully funded on Kickstarter's biggest rival

Indigogo_large

Illustration by Dylan C. Lathrop.


When the Ubuntu Edge high-end smartphone raised $3.4 million in the first 24 hours of its crowdfunding campaign on Indiegogo, it seemed poised to crush previous crowdfunding records. Two weeks later, the Edge is projected to wildly miss its $32 million mark. But the campaign’s swift rise hinted that maybe the chronically second-place Indiegogo was finally catching up to the crowdfunding gold standard, Kickstarter.


Indiegogo was founded in 2007; Kickstarter didn’t come along until 2009. The former has hosted 1.3 times as many completed projects as the latter. There were some breakout Indiegogo campaigns, like the $1.3 million Tesla museum and the $703,168 raised after a video of an elderly bus...


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via The Verge - All Posts http://www.theverge.com/2013/8/7/4594824/less-than-10-percent-of-projects-on-indiegogo-get-fully-funded

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