Friday, August 2, 2013

Marissa Mayer buys failed startups because it's the best way for Yahoo to hire good developers

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Yahoo bought Rockmelt today, a startup that debuted with a wave of media fanfare touting it as the company that would reinvent the browser for the age of the social web. It didn't catch on, Rockmelt pivoted, and eventually the company faded into obscurity, at which point Marissa Mayer swooped in to purchase it, as she has with dozens of ailing young tech companies since she became CEO at Yahoo.


Mayer had taken a lot of flack in the press for purchasing startups with little traction, many if whom did not even build or invent the technology for which they were praised in the acquisition announcements. But Mayer isn't buying these companies for what they built; she's buying the engineers who built them.


"Yahoo has locked up engineers with...


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via The Verge - All Posts http://www.theverge.com/2013/8/2/4583284/marissa-mayer-buys-failed-startups-yahoo

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