Netflix has built one of the world's most powerful recommendation engines. But if you belong to a family sharing a single account — dad loves screwball comedies, mom loves slasher films, little Timmy is an action flick fan, and baby Pete watches mostly cartoons — it can have a hard time pinning down your personal taste. Without good suggestions, users can be left feeling as if Netflix's streaming service, which lacks a lot of big titles and new releases, has little worth watching.
So today the web's top video-rental service launched Netflix Profiles, which enables multiple users of the same account to create their own profile page. The idea is to give the company a better idea of an individual viewer's preferences.
via The Verge - All Posts http://www.theverge.com/2013/8/1/4563718/embargo-embargo-netflix-says-new-profiles-feature-will-help-improve
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