Thursday, August 1, 2013

Usain Bolt becomes the world's fastest in-app purchase

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Usain Bolt, the world record holder for the 100- and 200-meter sprint, is now available as a limited-time in-app purchase in Temple Run 2 . The sprinter comes with a special "Bolt" ability. Activating the special ability makes Usain invincible, turns on auto-guidance, and also adds a coin magnet. It's pretty bizarre to see such a recognizable figure rendered within a cartoon world, but this is certainly one of the more interesting in-app purchases we've come across. Of course, Bolt's no stranger to lending his visage to companies: he's the star of many commercials, including a long-running campaign for UK broadband company Virgin Media.


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via The Verge - All Posts http://www.theverge.com/2013/8/1/4577964/temple-run-2-usain-bolt-in-app-purchase

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