Oyster is the next company betting that consumers will be more willing to spend on media if offered all-you-can-eat deals. It worked for Netflix and movies, so Oyster is applying the strategy to ebooks. Oyster launched today, and the startup is offering unlimited access to a library of more than 100,000 book titles for a Netflix-esque price of $9.95 a month. To the company's credit, they've managed to license some popular books, including Lord of the Rings, Shutter Island, and Water for Elephants. But just as Netflix struggled to sign up film studios when it first rolled out its web streaming service, Oyster has licensed ebooks from only one of the major publishers: HarperCollins. According to GigaOm, Oyster's management is in...
via The Verge - All Posts http://www.theverge.com/2013/9/5/4698442/a-few-pearls-found-in-oyster-the-netflix-of-ebooks
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