At yesterday’s iPad event, CEO Tim Cook followed Apple’s announcements that iLife, iWork, and even Mavericks would be free with a simple statement: "We are turning the industry on its ear." It was a shot at Microsoft — one that Microsoft tried to deflect today — but it also had a less obvious second target: Google.
Until today, Apple’s software agenda leaned more towards the Microsoft model — offer premium software and ask consumers to pay for it. But now, it leans more towards Google’s — offering software for free (albeit without ads). Apple is betting that it makes enough money on hardware to be able to offer competitive software that’s both free to use and ad-free.
via The Verge - All Posts http://www.theverge.com/2013/10/23/4947904/productivity-killer-apples-free-apps-iwork-take-aim-at-microsoft-and-google
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