Thursday, June 12, 2014

How Beats conquered the world


Back in the 1980s, before he helped found Beats Electronics, Jimmy Iovine was a record producer working on albums like Bruce Springsteen’s Born to Run and Tom Petty’s Damn the Torpedoes. To craft these hits, Iovine had a radio tower built into the A&M studio on the Charlie Chaplin lot. At the end of each session, he would take the day’s mix and broadcast it over the airwaves. Then he would get in his car and drive around so he could hear the music the same way most fans would experience it...


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