When NBC Nightly News aired a segment last week about the revival of the public television show Reading Rainbow, the anchor didn’t pause to explain where the money came from. “Longtime host LeVar Burton launched a Kickstarter campaign to bring it back,” correspondent Janet Shamlian gushed, as the camera showed numbers ticking up on the project’s funding page. “His goal was $1 million in 35 days. He had it in 11 hours.”
In the past, Shamlian would have explained that Kickstarter was a...
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