Apple is set to embark upon one of its largest philanthropic efforts ever. Starting this week, the company is launching a massive AIDS fundraising campaign for RED in partnership with some of the largest app developers in the iTunes App Store.
This weekend, a number of apps including Garageband, Clear, Monument Valley, and more were updated with a combination of new paid downloadable content and new RED-themed icons. During the two-week period leading up to December 7th, money spent on qualifying apps or in-app purchases will be entirely donated to the AIDS-fighting charity — neither developers nor Apple will take a cut.
The project is called "Apps for RED." Popular apps like Angry Birds, Threes, Paper, Cut the Rope, FIFA 15, Rayman...
via The Verge - All Posts http://ift.tt/1y65smr
No comments:
Post a Comment