Redbox has always been aggressive about pricing. Taking home a DVD or Blu-ray from one of the company's rental kiosks is cheaper than paying to watch the same movie via iTunes or Amazon. That's not changing just yet, but the cost of Redbox's 24-hour rentals is going up by at least 25 percent starting December 2nd. Currently priced at $1.20, DVD rentals will increase to $1.50. And Blu-rays, now $1.50, will go up to $2.00 — a 33 percent hike. But even with the higher prices, renting a film from Redbox is still cheaper than going the digital route, where new releases typically cost around $4.99 to download or stream in high definition.
The Wall Street Journal notes that Redbox is trying to buck stagnant financial performance it's seen in...
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