Eagle-eyed Apple customers noticed a small change in the App Store today; where Apple once touted apps with no immediate cost as "FREE," customers are now being made to tap a "GET" button. The new language shows up throughout the different sections of the mobile and desktop versions of the App Store and is the same whether or not an application allows in-app purchases.
The move is similar to the small language and behavior tweaks other mobile platforms have made to their mobile stores in the last year in the face of increasing pressure from the likes of the European Union and the Federal Trade Commission. Removing the word free from their respective app stores was one of many suggestions made by the European...
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