E Ink's e-paper displays underpin many of the world's e-readers, including Amazon's wildly popular Kindle series. The company's success, of course, would seemingly spell bad news for the legacy paper industry — an empire built from billions of books and newspapers spanning centuries.
Yet Taiwan's YFY Group, E Ink's corporate parent, owns paper mills throughout Asia.
"Before E Ink came along, no one was complaining about paper."
The irony isn't lost on E Ink's chief marketing officer, Sri Peruvemba. "Before E Ink came along, no one was complaining about paper. Even now, people don't complain about paper. Our whole society has found so many things that it loves about paper. It's not sexy to say that paper is a competitor, but that's...
via The Verge - All Posts http://www.theverge.com/2012/10/18/3509250/e-ink-cmo-sri-peruvemba
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