Yelp is taking new steps to dissuade business owners from posting (or paying other people to write) favorable reviews on its site. Beginning today, when the company detects such questionable activity it will hit offending businesses with an alert that will remain visible to Yelp visitors for 90 days. Nine alerts have already been issued out of the gate — which strikes us as almost too small of a figure — though Yelp says it will post additional warnings as necessary. "We want to make sure consumers are making informed decisions," said the company in a blog post announcing the new measure. "As efforts to game the system continuously evolve, so do our methods for combating it."'
In addition to alerting users of paid-for reviews,...
via The Verge - All Posts http://www.theverge.com/2012/10/18/3520816/yelp-consumer-alerts-combat-fake-paid-reviews
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