A team of Japanese researchers has been working on developing a new system, the "smelling screen," that releases scents into the air with directional accuracy. Augmenting our audio-visual experiences with odor isn't a new idea — theaters experimented with the concept several times between 1906 - 1960. Perhaps most famous of these pilots is Smell-O-Vision, which was used (without much success) in three theaters for the movie Scent of Mystery in 1960.
Later, scratch and sniff was invented as a far cheaper way to generate scents. Only one film-maker truly embraced the technology, but in recent years advertisers have been using it to promote their wares. The deluxe edition of Katy Perry's Teenage Dream smelled like cotton candy, and games...
via The Verge - All Posts http://www.theverge.com/2013/3/31/4166884/japanese-smelling-screen-might-be-the-next-big-thing-in-advertising
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