Friday, March 29, 2013

Goodreads is no Instagram: Amazon paid about $150 million

Amazon_coins_large

Terms of Amazon's acquisition of Goodreads haven't been disclosed, but that won't stop people from speculating. Bloomberg Businessweek put forward some very sketchy arithmetic that spun the deal into more than $1 billion. Not only is this figure absurd on its face — remember, this was a pretty shocking figure for Facebook's purchase of Instagram at the time, and eventually came down — it requires some pretty hefty leaps of logic. For instance, Pinterest and Twitter are valued at about $50 per user, and Facebook at $58, so Goodreads — a slow-growth network that's hard to monetize in a market with few deep-pocketed buyers — must be worth $55 per user, or $880 million. The author then rounds up, arguing that "any decent I-banker...


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via The Verge - All Posts http://www.theverge.com/2013/3/29/4161586/goodreads-no-instagram-amazon-paid-150-million

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