In an interview with TIME's Harry McCracken, Apple marketing chief Phil Schiller chided PC makers for their reluctance to do away with what he deems "old" technology. “We find the things that have outlived their useful purpose," Schiller said, referring to the company's decision to omit an optical drive from its latest iMac desktop. "Our competitors are afraid to remove them." Schiller says removing these components allows Apple to shrink a product's form factor beyond what would otherwise be possible. To his point, it's hard to imagine Apple duplicating the sharp edges of the new iMac while handcuffed to optical media. Schiller also reinforced the reliability benefits that come with eliminating moving parts. "They have inherent issues...
via The Verge - All Posts http://www.theverge.com/2012/10/26/3559490/phil-schiller-pc-makers-afraid-remove-old-technology
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