In response to privacy concerns about pervasive online tracking by advertisers and others, Congress introduced the Do Not Track Online Act of 2011. Inspired by the success of the national Do Not Call registry, privacy activists were hopeful that a similar approach could be taken online, and the internet's largest standards-making body, the W3C, formed a working group to come up with a solution. That solution took the form of an HTTP header — a small piece of code that tells its recipient that this user wants to opt out of tracking.
In the nearly two years since the legislation was introduced, not much has changed. While there might be broad agreement about how Do Not Track should be implemented, there is no consensus on what those...
via The Verge - All Posts http://www.theverge.com/2013/3/1/4042128/do-not-track-privacy-versus-advertising
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