Two weeks ago, Hulu made its entire run of historic films from the Criterion Collection available for free, no Hulu Plus subscription required. It was wonderful, and it was terrible — mostly because Hulu supported the promotion with ads. Luis Buñuel's magnificent dark comedy The Exterminating Angel was never meant to be broken up by commercials for Pizza Hut.
Movies just aren't like most other kinds of media. They require immersion, while the entire point of advertising is to distract you and monopolize your attention. Even commercials and trailers before movies at the theater have begun to feel like a chore. I paid a lot of money to be here. Don't monetize me. There's a fundamental disconnect, but at the same time, the idea of...
via The Verge - All Posts http://www.theverge.com/2013/3/1/4043530/with-hitbliss-viewers-earn-credit-for-free-movies-and-tv-by-watching
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