Around the start of Toy Fair, I realized just what made the experience so different to the tech shows, video game events, and comic cons I usually visit. It was the volume. At a tech event, most companies have just a handful of products. Some have just one or two. Even a gigantic company like Samsung might be showing off no more than fifty different devices in all: a dozen TVs, a handful of phones, a line of computers, and a handful of washing machines, smart home fixtures, watches, and (now) VR headsets.
But at Toy Fair, which is held every year in New York, even a small booth might have a dozen board games or walls full of action figures. Lego had exactly 331 new sets covering Star Wars, Batman, Jurassic World, Ant-Man, pirates,...
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