Marketers have come up with a new way to track a given customer's movement: put a drone on them. According to Venturebeat , a marketing company called Adnear is using drones as part of a test campaign to track user locations through device IDs. It's similar to what marketers already do in stores and malls, but by using mobile drones, Adnear is able to track users in new places where pre-installed sniffers can't reach. "With drones, it becomes so much easier," the director of marketing told the site.
via The Verge - All Posts http://ift.tt/1EK0e0W
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