Tuesday, February 24, 2015

Making Time: how Pebble built its next smartwatch

Pebble’s offices are the typical mix of very serious work and casual, laid-back mess that’s endemic to startup culture in Silicon Valley. I’m here to see the company’s next smartwatch, and CEO Eric Migicovsky is eager to show it. But first we’re getting a tour of Pebble’s garage-turned-office, which sprawls across three buildings on a Palo Alto block and houses about 130 employees.


Standing desks commingle with shades, designed to block out the California sun beaming through the building’s windowed roof, while employees tinker away at code and hardware prototypes. There’s an ice cream parlor around the block where Pebble employees can get free lunch and milkshakes by showing their Pebble watches at the checkout. (Migicovsky jokingly...


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