Tuesday, February 24, 2015

How Pebble made money by staying on Kickstarter


If you were premiering an exclusive, heavily anticipated gadget, why would you do it on Kickstarter? It's been a much-asked question since this morning when Pebble did just that, dropping their new Pebble Time onto Kickstarter. For now, it's the only place you can order it. There was even a $40 discount for anyone who got their order in early. But why?


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