Between terrible play calls and terribly amusing dancing sharks, last night’s Super Bowl XLIX claimed the honor of biggest show of the year for advertising — the one time when people proudly announce they’ll go to the bathroom during the game itself to avoid missing those prized 30-second spots.
For $4.5 million, you, too, can associate yourself with the biggest television event of the year. Sometimes you can get lucky with a tweet or a $700 regional ad buy, but the only surefire way to get your company out front is the commercial buy for the national stage. And though humor found its way into the night, by and large, this year’s Super Bowl ad campaigns was all about family and familiarity.
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