In November 2013, when the photo storage service Everpix went down, the CEO of rival Picturelife offered assurances to his company’s customers. "We have lots of cash and ramping revenue," Picturelife CEO Nate Westheimer said in a tweet. "All signs say we will last :D Would love you have your business!" But just a few months later, Westheimer acknowledged the difficult economics of storage-based businesses. Like Everpix, Picturelife’s millions of photos were stored on Amazon Web Services servers — and its costs were growing quickly. "Picturelife, a relatively nascent company, will pay Amazon over $1 million just this year," Westheimer wrote. "The way I see it, it’s a million dollars standing in the way of thriving and sending them even...
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