Thursday, March 26, 2015

After a hit game, indie developers struggle to replicate success

When Mike Bithell started working on Thomas Was Alone, his first solo game, he imagined three possible tiers of success. At the low end of the spectrum, he hoped the game would earn enough money so he could buy an iPad, because he'd wanted one for a while. If the game sold better than that, he would take his girlfriend on a vacation to Disney World. "And then the far flung idea, kind of, 'oh my god it'll never happen, but if it does, it'll be an awesome dream,' was a year's salary," he says. "I might actually be able to quit my day job and spend a year making any game I want."


It took six months, but the moment came — Bithell remembers the day clearly. It was New Year's Eve, and he decided to stay home and avoid any parties, just so he...


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