Facebook is a family now, Mark Zuckerberg said onstage today at Facebook’s F8 Developer conference. And he wasn’t talking about Lean In-style camaraderie among his coworkers: he was talking about apps. While Facebook’s flagship app remains its most used, the company has acquired and built a handful of other major social platforms: Instagram, WhatsApp, and Groups among them. But like most families, Facebook has a golden child — and it’s Facebook Messenger.
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