Before I can even come back from grabbing him a glass of water, Steve Jacobs has basically turned our Verge West meeting room into a jewelry store. The ornate carrying case he brought with him is nearly overflowing with expensive-looking watches. The morning light beams down through a nearby window, illuminating every little detail, of which there are many. The bevy of clasps, links, and smoothed leather buckles all glint back up, all except for one made of suede. Jacobs excitedly tells me he’s only just cracked the code for that material in the past week thanks to a new production process. It’s a secret, he says, though he gives me a hint: there’s more than one way to skin a cow.
This is Olio, a new watch company that has eschewed...
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