The internet changed reading.
It was always possible, with enough work, to track down the names and places in a piece of text or to understand the cultural references being made. But easy access to information has lowered the bar dramatically. In a 2008 interview, author William Gibson referred to the "Google novel aura," in which authors expect their work to be looked up online: "It's sort of like there's this nebulous extended text. Everything is hyperlinked now. Some of it you actually have to type it in to get it, but it's all hyperlinked."
At the same time, booksellers, like other content purveyors, are beset with piracy, a decline in physical sales, and decreasing relevance as people become used to online reading or...
via The Verge - All Posts http://www.theverge.com/2013/3/1/4043298/building-an-atlas-for-books-with-small-demons
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