Stoker, the new movie from Oldboy director Park Chan-wook, arrives in a handful of US theaters today, on the heels of an elaborate, GIF-heavy marketing campaign. Since debuting the film at this year's Sundance Film Festival, distributor Fox Searchlight has been promoting it with a beautifully designed microsite called Letters to India , named after Mia Wasikowska's lead character.
On Letters to India, users are invited to explore Chan-wook's psychological thriller through an endless scroll layout. As you travel down the page, different graphics fly in and out of view, including postcards with quotes from the film, and Cinemagram-like GIFs. Some remain static and on constant loop, while others shift direction and composition as you scroll...
via The Verge - All Posts http://www.theverge.com/2013/3/1/4042998/stoker-trailer-made-from-gifs-park-chan-wook-nicole-kidman
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