"[Bombshell] didn't get bad press because of her lack of clothes," says Frederik Schreiber. "It got bad press because it was really bad."
2014 was a rough year for Schreiber, the CEO of 3D Realms. After being sued by game developer Gearbox over an ill-fated Duke Nukem project, the company rushed an announcement of its new IP, Bombshell. In the three-and-a-half-minute trailer, the camera lingers over a bionic woman before she hops on a motorcycle and fires her weapon at the viewer. It looks cheap, forced, and lascivious.
"Let's be honest," says one of Schreiber's 3D Realms colleagues. "It was Duke [Nukem] replaced with [the character] Bombshell." That's quite literally what the company had done. The heroine, a former explosives expert...
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