Tuesday, March 24, 2015

Even office mice now come with a narrative of craftsmanship and care

Precise craftsmanship. Relentless refinement. The uncompromising pursuit of perfection. It's funny how all of these high aspirations can be condensed and expressed in the simple act of sanding down a block of wood. Throw in a nicely sharpened pencil and an earnest-looking designer, and you have the makings of basically every Apple or HTC design video ever made. Those tech companies have been following the example set by watchmakers, who have emphasized the artisanal, handcrafted nature of their products for decades.


One thing I hadn't yet seen, however, is a design story for a good old computer mouse. But here it is, the Logitech MX Master Wireless Mouse, replete with its own genealogical narrative. Every design buzzword is present on...


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