There has to be a better way than pulling your wallet out and shoving over a fistful of cash or handing over a credit card, but mobile payment systems from Google Wallet to ISIS face a major problem: getting hardware into consumers' hands. What if, instead of forcing new equipment to make transactions happen, we used something that already has a large userbase — say, electronic tollboth payment systems.
It's not as crazy as it sounds; in fact, a recent Fast Company article points out how the idea has been gaining steam. EZ-Pass, an electronic toll collection system used with 22 million active tags through 14 states, ran a trial at a few McDonalds locations in New York to facilitate drive-through transactions back in the 2000s....
via The Verge - All Posts http://www.theverge.com/2012/11/28/3703324/electronic-toll-collection-mobile-payments
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