Wednesday, November 28, 2012

The stars are liars: How Twitter outs celebrity smartphone shills

A Nokia Lumia 800 in Carly Rae Jepsen's "This Kiss"

This is not Carly Rae Jepsen's real phone.


The picture comes from Jepsen’s latest video, "This Kiss," which prominently featured a Nokia Lumia 900. Like any product placement deal, she was well compensated for the plug. But once she’s off-set, Jepsen’s tweets still carry a telltale "Twitter for iPhone" tag. And she’s not alone. After a bit of digging, the Verge also found Rita Ora tweeting from a Blackberry and Greek pop star Anna Vissi tweeting from an iPhone, after both had featured Windows Phones in their videos. (A Lumia 900 in "How We Do" and a Lumia 800 in "Tiranniemai," respectively.) When you throw in Oprah’s recent tweet endorsing Microsoft’s Surface — which happened to be sent from an iPad — celebrity tech...


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via The Verge - All Posts http://www.theverge.com/2012/11/28/3699182/how-twitter-is-ruining-the-celebrity-endorsement

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