In an interview with Business Insider , Bradley Horowitz, Google+ VP of product, told the publication that Facebook was a "social network of the past" before damning its approach to advertising. He said ads on Facebook were like someone with a sandwich board interrupting two people having a conversation by trying to sell them food. "I'm trying to communicate in that sacred space of social connection," said Horowitz, "it doesn't matter if I 'Like' the sandwich, it doesn't matter if it's personalized with my favorite mustard, that is the wrong moment to try and dangle [it] in front of me."
"Jamming these ads, agendaed, and sponsored things into users streams is pissing off users and frustrating brands."
After informing BI that he has...
via The Verge - All Posts http://www.theverge.com/2012/11/29/3705538/google-plus-executive-facebook-ads-pissing-off-users-frustrating-brands
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