Wednesday, November 28, 2012

Microsoft launches 'Scroogled' anti-Google Shopping website

Scroogled

Microsoft is launching its latest anti-Google campaign this week. A new Scroogled site has emerged that directly attacks Google's "unfair pay-to-rank shopping practices" says Microsoft. "Simply put, all of their shopping results are now paid ads," reads a statement on the site. The move follows a change by Google to move to a model where all merchants pay either per click or per transaction to be included in Google Shopping.


"We say that when you limit choices and rank them by payment, consumers get Scroogled," says Microsoft. The Scroogled site offers up a blatant way to use Bing for holiday shopping results, the latest in a string of anti-Google attacks from Microsoft. The software maker launched "Bing it on" recently with a TV...


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via The Verge - All Posts http://www.theverge.com/2012/11/28/3701534/microsoft-bing-scroogled-google-shopping

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