Wednesday, November 28, 2012

Google's Daily Information Needs Study examines what you wonder, but never search for

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Last month, Google conducted a study to find out what sort of things people want to know, but never search for. One of the participants in Google's Daily Information Needs study was MIT Technology Review editor Tom Simonite, who shed some light on how the search giant's methods are continuing to evolve. Simonite was contacted eight times per day over the course of three days, and told Google about the things he wanted to know — how long the line is at the grocery store, or questions that arose while he was too immersed in a novel to bother looking up.


Lead user experience designer for Google Search Jon Wiley said "the perfect search engine will provide you with exactly what you need to know at exactly the right moment, potentially...


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via The Verge - All Posts http://www.theverge.com/2012/11/28/3701360/google-daily-information-needs-study

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